With all the rules and limitations regarding modern advertising it must be hard for car manufacturers to come up with car adverts that are both exiting and entertaining. Depictions of law breaking or speeding are definately out of the question. The freedom of the early 1960’s meant that speed, danger and exitement were liberally employed in the automobile marketing industry. What is suprising is that same advertising liberty found it’s way into the then communist ruled Czechoslovakia as can be seen in this contemporary Tatra 603 promotion. This amazing short film from 1962 depicts not only speeding but all manner of crazy illegal driving that would never pass the advert censors these days. As if it wasn’t fascinating enough to see the wonderfully futuristic Tatra 603 in action, keep an eye out for the police van which appears to be based on an earlier Tatraplan.
Incidentally, at the end narrator says “We are witness to Tatra 603 car trials. The car is safely under control in every situation. Excellent suspension is guarantee of comfortable ride even on poor surfaces. Air-cooled engine works great in all climatic conditions. The Tatra 603 is extremely reliable and stable even under the hardest trial and service conditions. Yes, there nothing else to do than congratulate the Tatra 603’s characteristics.”