The latest issue of Japanese Nostalgic Car magazine flopped through my letterbox a few days ago and as always it’s a highly professional looking magazine with high class photography. This, the third issue, has been a little long in coming but like much of the publishing industry, Japanese Nostalgic Car has been hit by the economic downturn as companies within the motor industry trim back their advertising budgets. The good news is that the magazine is still healthy, thanks in part to relatively small overheads, and will continue which is very good news for vintage Japanese car fans. If you haven’t checked Japanese Nostalgic Car magazine out before it’s well worth a look. International subscriptions are available via the Japanese Nostalgic Car website.
With all the rules and limitations regarding modern advertising it must be hard for car manufacturers to come up with car adverts that are both exiting and entertaining. Depictions of law breaking or speeding are definately out of the question. The freedom of the early 1960’s meant that speed, danger and exitement were liberally employed in the automobile marketing industry. What is suprising is that same advertising liberty found it’s way into the then communist ruled Czechoslovakia as can be seen in this contemporary Tatra 603 promotion. This amazing short film from 1962 depicts not only speeding but all manner of crazy illegal driving that would never pass the advert censors these days. As if it wasn’t fascinating enough to see the wonderfully futuristic Tatra 603 in action, keep an eye out for the police van which appears to be based on an earlier Tatraplan.
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